Sunday 28 June 2009

Info - All you need to know about our unique titanium logo

So this is one of the reasons we differ from the other brands out there;

Most have a standard stitched logo on their clothes, but we wanted to give you something a bit different... and after months of research and testing, we came up with a logo that's made entirely from Titanium metal. Nice.

We then hand-stitched it onto all our fine merino knitwear and brushed cotton polo's with a bright contrast stitching to give you one of the most distinctive logo's on the market.

We also feel it highlights our attention to detail as Michael our designer explains;

"We didn't want our brand to be just another embroidered logo on the racks and I wanted to create a strong identity that would make us stand out from our competitors. Of course it had to look good and have a golf theme too, so we looked at the best clubs in the world, how they're made and thought that using a premium metal - titanium - as our logo would be pretty cool... and it's fine at 30 degrees too..."

Which is an important point - a few people have asked us whether the logo is ok in the wash. We know where you're coming from, but believe me, we've done the testing to prove it's absolutely fine on all of our garments and can be washed at 30 degrees without a problem. It's basically just like a large zip but as it's made from titanium, it's really light and is rust free.

So there you have it... if you want to be unique and one of the first to wear one then go to our online store now...

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